Company culture is at the heart of how organizations handle day-to-day activities, inter-office relationships, and especially customer service, but probably nowhere is it more apparent than when faced with a crisis. Often, when crisis occurs, an organization’s strength, resolve and resiliency is tested. If your corporate culture is solid and built on a tangible foundation of values and vision, there is a likelihood the company can weather the storm. Sometimes however, crises can reveal gaps in the company culture that lead to erosion of morale, productivity and service.

“Companies that exhibit a winning culture, have a strong internal compass and inspire their employees are 3.7 times more likely to be business performance leaders” (Berman & Thrukow, 2020).

Bain & Company visually diagram corporate culture in their blog on April 1, 2020. “An organization’s culture is its behaviors at scale—basically, what it says and does” (Berman & Thrukow, 2020). “https://www.bain.com/insights/covid-19-creates-a-moment-of-truth-for-corporate-culture/

Alongside goal-setting, establishing a solid company culture clearly ensures that the entire team is pulling in the same direction and with the same commitment and values, enabling the organization to navigate both good and bad days. If you have entrenched corporate guidelines that help you organize, lead, manage and interact with employees and customers, you have a working compass to guide you through these difficult times.  However, if you don’t have well articulated values or a clear purpose already established, a crisis tends to shine a spotlight on the areas that need work in your business.  Now is the time to turn your attention to this critical and often neglected aspect of a business, and set a foundation to build on as the economy reopens.

We at ActionCOACH of the Golden Triangle have tools to help walk you through this process.  We have select values that support our own vision of ‘Abundance through business re-education,’ and they are at the very heart of every action we pursue. This vision guides products, processes, and the services given to our clients. It is also strengthened by the values it holds most important. Each of ActionCOACH’s 14 Points of Culture comes with individual statements clarifying how that culture point affects the way we operate.

An example of one point:

Integrity: I always speak the truth. What I promise is what I deliver. I only ever make agreements with myself and others that I am willing and intend to keep. I communicate potentially broken agreements at the first opportunity and I clear up all broken agreements immediately.

We also have points around ownership, excellence, communication, and much more.  At every ActionCOACH office worldwide, these 14 points of culture are openly posted and are an integral part of all training and team meetings.  Expectations are clearly stated for everyone from the owner / manager all the way down the chain in every area.  

Every aspect of what we do focuses on OUR value points, keeping them in the forefront of our minds, interactions and business dealings. 

At. ActionCOACH of the Golden Triangle, we know that integrating life changing principles and positive culture points into your business is a key piece of operating a successful business that is not dependent on the owner’s direct day-to-day involvement.  It is one of many steps that are vital for giving your business the branding recognition and reputation that will set you apart from the competition.  This ultimately leads you to a culture of time freedom and greater value for the business owner. Establish a culture of continued success in your business. Contact us at ActionCOACH of the Golden Triangle and  let our Certified Coaches lead you to a brighter tomorrow.

About the author,

Rory is a Certified Business Coach and firm owner with ActionCOACH. His 30 + years of experience has given him valuable insight to make a difference for your company. Join him today.

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